Our story
LongEar Diaries began as a private notebook — a habit of sketching and writing about animals we kept reading about in conservation papers but never seeing in everyday feeds. The notebook outgrew itself. We started turning each entry into a short, shareable profile, and a few months later we were a small team.
The name
“LongEar” is a nod to the species that are easy to miss: the long-eared, the lesser-known, the ones whose ranges sit just outside the standard wildlife-doc spotlight. “Diaries” is how we'd like our profiles to feel — careful, personal, published one entry at a time.
Why we do this
Conservation organisations are doing the hard work. We're not here to replicate that or fundraise on top of it. We're here as a bridge: pointing audiences and curiosity toward the species, ecosystems, and people that need attention — and toward the organisations doing something about it.
What we're aiming for
Reach: every animal we profile reaches at least one person who hadn't heard of it before.
Accuracy: every claim traces back to a paper, a report, or a partner organisation we can name.
Bridge: every entry links readers to a conservation org actually doing the work on the ground.